Los Angeles, CA
DIAGNOSIS: THE NEW YORK TIMES AND NETFLIX
CONTENT MARKETING SPECIALIST
Philadelphia Media Network: the Inquirer, Daily News, and Philly.com
I mostly write for publications, but also dabble in branded content with some very neat agencies
Publications: HuffPost, Healthline, PBS’s Rewire.org, Girlboss, the Philadelphia Inquirer, Philly.com, Hello Giggles, Reductress, Family Education
Brands: Comcast, Korn Ferry, Aqua America, Main Line Health, Crossroads Hospice, Remedy Review, and Sam and Mattie, LLC
Led up the social and community outreach for Diagnosis, a documentary series from The New York Times and Netflix, which uses the power of crowdsourcing -- aka you -- to help find diagnoses for people suffering from mysterious medical conditions.
Click here to see what I'm talking about.
I worked with editorial and creative teams to produce marketing campaigns across print and digital platforms. Why? To drive site traffic, new subscribers, app downloads, remind people that news isn't actually fake, and all that good stuff.
I also pitched and wrote branded stories, designed and implemented social media campaigns and posts, and partnered with a bunch of local and national organizations for some good ol' fashioned cross-promotion.
SOCIAL MEDIA DIRECTOR
Sam and Mattie, LLC
Sam and Mattie are two punks from Rhode Island who had a dream of making "the most epic teen zombie movie." This dream absolutely needed to come to fruition so I joined the crew and led up the communications (think: writing social media posts, casting calls, press releases, and Kickstarter campaign updates.)
We successfully pitched the project to many popular media outlets, like The Today Show, People, Huffington Post, Buzzfeed, Reuters, and PBS. We also made the movie. And it's totally epic.
DIGITAL CONTENT STRATEGIST
SEARCH ANALYST + MEDIA PLANNER
Long story short: we'd listen to clients talk about the growing pains their brands were experiencing and we'd whip up some powerful campaigns to create some buzz and punch things up. As a strategist, I'd - drum roll, please - create the overall strategy and then execute it. We're talking social media posts, blog content, user generated content, influencer campaigns, and photo / video assets.
More agency work. I started as a Media Planner, where I produced advertising campaigns for clients in the health and wellness industry. I took to social and paid search so moved over to a role in the search department, where I spent my days writing ad copy, developing keyword lists, and getting really into Google AdWords.